Why we draw

We never print a listing photo.

The photo
Listing photos belong to the photographer or the MLS. Not to us, and not to you, so no card of ours prints one and no image model is ever handed one.
The facts
We start from the facts of the listing: the walls, the window, what is fitted where, and what it is made of.
The drawing
We generate an illustration of the room from the actual facts, in plain grey ink. The new owners still know it is their kitchen.
Your finish
The finished room is rendered from that illustration, in the style you actually build. Same room, your work.
The notice
And every card says so, in print, so nobody is misled about what they are looking at.

The facts

U shaped kitchen
Window over the sink
Fridge on the left wall
Range and hood on the right
Laminate counters, vinyl floor

The same kitchen, finished in forest green and brass — Finished, in your style

Printed on the back of every card

The drawing and the finished picture of your home on this card are illustrations we made from public details about it. The finished room is a computer simulation for illustration: not a bid, and not a guarantee of appearance, materials or cost.

Demo room and contractor, made up for this site.

Every card we mail shows the new owners their own room twice: as it is today, and finished in a local firm's style. Neither picture is a listing photo. This is why, how we make them instead, and the rules every card keeps.

Listing photos belong to someone else.

The photographs on a real estate listing belong to the photographer who took them, or to the MLS that licenses them. They are licensed for selling the house, not for advertising anyone else's business to whoever buys it, and their owners have gone to court over exactly that.

So no card of ours prints a listing photo, and no image model is ever handed one. A contractor who mails with us never puts their name on someone else's photograph.

Their room, from the facts.

The BEFORE on the card is an illustration of the room that we generate from the actual facts of the listing: where the window is, where the range stands, what the counters are made of. The AFTER is rendered from that illustration, in the style the contractor actually installs. The new owners know the room because the layout is theirs.

Here is a real card from our pipeline, for a kitchen and a contractor made up for this site.

The front of a demo kitchen card: an illustration of the kitchen as it is today beside the same kitchen finished in forest green and brass — Front

The back of the same card: the contractor's recipe for the kitchen, a QR code, the phone number and the printed notice — Back

Their room as it is today: our illustration, generated from the facts.
The same room finished in the contractor's style, rendered from that illustration.
The notice, printed on the back of every card.

"The drawing and the finished picture of your home on this card are illustrations we made from public details about it. The finished room is a computer simulation for illustration: not a bid, and not a guarantee of appearance, materials or cost."
Printed on the back of every card, word for word.

What we will not say.

Direct mail is full of words that sound better than the truth. These are the ones we struck out of our own copy, and what we say instead.

Your cards were ~~"delivered"~~posted on Tuesday.
No mailbox is scanned. We say expected: 2 to 7 business days.
Here is ~~a photo~~an illustration of your new kitchen.
Generated from the facts of the listing.
~~Exclusive leads in your area.~~One house, one kind of work, one firm.
Two firms selling the same work never share a house.
~~Most new owners call within a week.~~Nobody has measured that yet.
So we never quote a response rate.
Your number, ~~as we found it online~~as you confirmed it in writing.
We never print a number we found.
Your card, approved by usyou, before anything prints.
Your logo, under your written, revocable license.

The rules every card keeps

The fine print, in big print.

Tap a stamp to turn it over.

Their room, illustrated
Both pictures are illustrations, and the card's notice says so. The finished room is not a bid.
Your number, in writing
The phone on your card is the one you confirmed in writing, never a number found online.
Your logo, licensed
Your logo prints only with your written, revocable license, and only on a design you approved.
Expected, never "delivered"
No scan happens when a postcard reaches a mailbox, so we say expected: 2 to 7 business days.
No invented numbers
No response rate has been measured yet, so we never quote one. Every figure shows its source.
Kept private
Your dashboard is private and hidden from search engines. We never sell a homeowner's details.