For countertop installers
Picture stone on every counter that sells near you.
A new owner standing at a tile or laminate counter is already pricing stone. We show them their own kitchen with your slab on it, the cabinets exactly as they are.
From 100 dollars a week for 20 cards. Everything included. Cancel any time.
01 · We read the house
We read the room the way you would.
02 · Reserved to you
Reserved to you. For good.
Sample house · Sold 3 days ago · Built 1998 · Kitchen
When a house near you sells, we read its listing facts room by room for the signs your trade replaces.
1234signs your trade replaces
4 of 4 signs. Then we score the house for your kind of work, and it is reserved to you only if it clears your floor.
Countertops share a group with full kitchen remodels, so the owners of a house reserved to you never hear from a rival stone shop or a remodeler about the same counters.
One firm per house and kind of work. Once your card is mailed, that house can never go to another firm in your trade.
03 · Finished in your style
The same counters, finished your way.
Pick a style. The walls, windows and layout stay put. Only your work changes.
04 · Your card
Your logo. Your number. Their room.
Set in real type from what you approve, so a phone number never comes out wrong.
04 · Your card
6 by 9 inches. First-Class.
The back says what you do and carries a plain note that both pictures are illustrations.
05 · Into the mail
Then it goes in the mail.
First-Class, to the house that sold, expected in 2 to 7 business days. We say expected, never "delivered": no mailbox has a scanner, so nobody can honestly tell you the moment a card lands.
Printed and checkedIn the mail streamOut for delivery in their area
Day 5 to 10 · Your phone
And your phone rings.
It rings your own number.
One local tracking number, issued when your campaign goes live and printed on every card. It rings the phone you already carry.
You know before you say hello.
Pick up and you hear "Veinmark Stone, this is a call from your postcard campaign." Then the caller is put through.
Every call is logged.
Number, time and length land on your dashboard, matched to the house that got your card when we can.
Recording stays off unless you switch it on, and callers are told first.
(602) 555-0163rings through toyour phoneCalls
Every call to the tracking number printed on your cards, matched back to the house that got the card when we can.
Example calls. Every name and number here is fictional.
The stone yard
Pull a slab. Set it in their kitchen.
Pick a slab from the rack, read its tag and set it on their counter. The cabinets stay exactly as they are, because your card only changes what you sell.
On a computer, drag a slab onto the kitchen.
Your card's back carries these showroom tags: three stones with their thickness and edge. Three stones are rendered here; yours come from the slabs you sell.
Your card, up close
Front and back, every corner working.
The showroom tags: three stones with their thickness and edge profile. A 6 by 9 inch card with First-Class postage, set from what you approve, a picture on both faces and no empty corner.
Sample card for Veinmark Stone, a fictional firm in Phoenix. Phone numbers in the 555 range are reserved for examples.
The numbers
One countertop job pays for about 12 weeks of cards.
Every number here is borrowed from a published source and labelled with it. None of them is a promise, and we never quote a call rate, because nobody has measured one for this product yet.
Prepared for countertop installers
| One typical countertop job | 3,500 dollars |
|---|---|
| Gross profit at a 35% margin | 1,225 dollars |
| Cards that pays for, at 5.00 each | 245 cards |
| Weeks of the 20 card plan | 12 weeks |
Borrowed: a typical countertop job and a planning margin from published countertop cost guides. Derived: our arithmetic. We have not measured how many cards turn into a job, so this is only the point where one job covers the cards. Bath vanity tops count too; they were left out of this sum.
Year one in a new house
Buyers of existing homes spend about 2.6 times what owners who stayed spend on remodeling one or more rooms.
Borrowed: NAHB special study, Spending Patterns of Home Buyers, 2022, from federal Consumer Expenditure Survey data, 2017 to 2020.
Countertops are the most upgraded part of a kitchen: 91% of kitchen renovators replace them.
Exclusive · Countertops
Reserved, for good.
One house. One kind of work. One firm.
Countertops share a group with full kitchen remodels, so the owners of a house reserved to you never hear from a rival stone shop or a remodeler about the same counters.
Never sold to
- Another countertop shop
- A full kitchen remodeler
- A backsplash installer
May still mail it
- A cabinet painter or refacer
- A flooring or bathroom firm
They sell a different kind of work, so we say so up front.
Enforced by our database, not by a promise in an email: one live holder per house and kind of work, and a house whose card has been mailed is never released to anyone else.
Questions countertops ask
Straight answers.
A person reads every message. If yours is not here, ask it on the sample card form below.
01The cabinets on the finished side are still old.
Yes, on purpose. Your card changes what you sell, the counters and the sink, and leaves the cabinets exactly as they are. That is the honest picture of your job.
02Can you send me the square footage?
No. The card is a picture, not a measurement or a quote. You template and price the job the way you always do.
03Will a kitchen remodeler mail the same kitchen?
Never. Countertops share one kind of work with full kitchen remodels and backsplashes. A cabinet painter or refacer sells a different kind of work and may.
04Vanity tops too?
Yes. Countertops are read in kitchens and in primary and hall bathrooms.
05Show me another shop's results.
There are none to show yet, and we will not borrow anybody's. Your dashboard counts your own calls and scans from your first card.
06Which number goes on the card?
The one you confirm in writing. Your own local tracking number, issued when your campaign goes live, rings straight through to it.
07What gets skipped?
Quartz counters, recent granite and waterfall islands. You get kitchens with laminate, tile, solid surface or cultured marble tops and old drop in sinks.
08Do I get the buyer's name and phone number?
No. We never sell lists or contact details. The card goes to the new owners at the house, addressed to Current Resident, with your name and number on it, so the call they make is to you.
Free sample card
Your card, made while you watch.
Give us your website and email, then watch every step: your name and colors, a house that just sold, its room drawn and finished in your style, and your card, front and back.
Their room, finished in your stylePicture quartz here.
To the new owners
The card waiting for your name: placeholders for your logo, the room as it is today, the room finished in your style and your number.