For cabinet makers and refacers
New doors, same kitchen, a whole new room.
Tired doors date a whole kitchen. We find the kitchens near you that just sold with dated boxes and doors, and show their owners the same kitchen with your doors on it.
From 100 dollars a week for 20 cards. Everything included. Cancel any time.
01 · We read the house
We read the room the way you would.
02 · Reserved to you
Reserved to you. For good.
Sample house · Sold 3 days ago · Built 1994 · Kitchen
When a house near you sells, we read its listing facts room by room for the signs your trade replaces.
1234signs your trade replaces
4 of 4 signs. Then we score the house for your kind of work, and it is reserved to you only if it clears your floor.
New cabinets, refacing and refinishing are three ways to buy the same work, so a house reserved to you is closed to every other cabinet firm.
One firm per house and kind of work. Once your card is mailed, that house can never go to another firm in your trade.
03 · Finished in your style
The same cabinets, finished your way.
Pick a style. The walls, windows and layout stay put. Only your work changes.
04 · Your card
Your logo. Your number. Their room.
Set in real type from what you approve, so a phone number never comes out wrong.
04 · Your card
6 by 9 inches. First-Class.
The back says what you do and carries a plain note that both pictures are illustrations.
05 · Into the mail
Then it goes in the mail.
First-Class, to the house that sold, expected in 2 to 7 business days. We say expected, never "delivered": no mailbox has a scanner, so nobody can honestly tell you the moment a card lands.
Printed and checkedIn the mail streamOut for delivery in their area
Day 5 to 10 · Your phone
And your phone rings.
It rings your own number.
One local tracking number, issued when your campaign goes live and printed on every card. It rings the phone you already carry.
You know before you say hello.
Pick up and you hear "Northjoin Cabinetry, this is a call from your postcard campaign." Then the caller is put through.
Every call is logged.
Number, time and length land on your dashboard, matched to the house that got your card when we can.
Recording stays off unless you switch it on, and callers are told first.
(312) 555-0118rings through toyour phoneCalls
Every call to the tracking number printed on your cards, matched back to the house that got the card when we can.
Example calls. Every name and number here is fictional.
The door lab
Pick a door. Every door in their kitchen changes.
Refacing keeps the boxes and changes every face. Your card shows exactly that: their kitchen, their counters, your doors.
On the back of your card
Your card's back carries this door chart with your door circled. The kitchen follows three finishes we have rendered; yours is read from the doors on your own website.
Your card, up close
Front and back, every corner working.
The door chart: four door profiles and three pulls, theirs circled. A 6 by 9 inch card with First-Class postage, set from what you approve, a picture on both faces and no empty corner.
Sample card for Northjoin Cabinetry, a fictional firm in Chicago. Phone numbers in the 555 range are reserved for examples.
The numbers
One refacing job pays for 36 weeks of cards.
Every number here is borrowed from a published source and labelled with it. None of them is a promise, and we never quote a call rate, because nobody has measured one for this product yet.
Prepared for cabinet makers and refacers
| One typical refacing job | 8,000 dollars |
|---|---|
| Gross profit at a 45% margin | 3,600 dollars |
| Cards that pays for, at 5.00 each | 720 cards |
| Weeks of the 20 card plan | 36 weeks |
Borrowed: a typical refacing job and a planning margin from published refacing cost guides. Derived: our arithmetic. We have not measured how many cards turn into a job, so this is only the point where one job covers the cards. New cabinets leave more per job than refacing; we used the smaller number.
Year one in a new house
Buyers of existing homes spend about 2.6 times what owners who stayed spend on remodeling one or more rooms.
Borrowed: NAHB special study, Spending Patterns of Home Buyers, 2022, from federal Consumer Expenditure Survey data, 2017 to 2020.
84% of kitchen renovators upgrade their cabinets. A new owner standing in front of honey oak is already one of them.
Exclusive · Cabinets
Reserved, for good.
One house. One kind of work. One firm.
New cabinets, refacing and refinishing are three ways to buy the same work, so a house reserved to you is closed to every other cabinet firm.
Never sold to
- Another cabinet maker or refacer
- A cabinet painter
- A cabinet refinisher
May still mail it
- A full kitchen remodeler
- A countertop shop
They sell a different kind of work, so we say so up front.
Enforced by our database, not by a promise in an email: one live holder per house and kind of work, and a house whose card has been mailed is never released to anyone else.
Questions cabinets ask
Straight answers.
A person reads every message. If yours is not here, ask it on the sample card form below.
01How do you know the boxes are sound?
We read the listing's pictures for water damage, peeling faces and failing boxes, and those kitchens are never offered for refacing. They can still qualify for new cabinets. Nobody can see inside a cabinet from a listing, and we will not pretend to.
02Reface or replace: who decides?
Both are read from the same kitchen, and whichever you sell, that kitchen goes to one cabinet firm only.
03Will a cabinet painter mail the same kitchen?
Never. New cabinets, refacing and cabinet painting are one kind of work here, so a kitchen reserved to you is closed to every other cabinet firm, for good.
04Will a kitchen remodeler?
A full kitchen remodel counts as a different kind of work today, so a remodeler may. We would rather tell you now than have you find out.
05We have a showroom. Can the card invite them in?
Yes. The card can carry your own offer, a showroom visit or a free measure, as long as you approve the card before it prints.
06Which kitchens qualify?
Honey and golden oak, raised panel and cathedral doors, thermofoil and melamine faces, builder grade boxes, brass or wood knobs, soffits and valances. Slab fronts and recent cabinetry are skipped.
07Do I get the buyer's name and phone number?
No. We never sell lists or contact details. The card goes to the new owners at the house, addressed to Current Resident, with your name and number on it, so the call they make is to you.
08Is the before picture one of their listing photos?
No. Nothing printed is a listing photograph. The before is an illustration of their kitchen that we generate from the facts of the listing, and the card says in print that both pictures are illustrations.
Free sample card
Your card, made while you watch.
Give us your website and email, then watch every step: your name and colors, a house that just sold, its room drawn and finished in your style, and your card, front and back.
Their room, finished in your styleTo the new owners
New doors. Same kitchen. A whole new room.
New doors, refaced boxes, built to fit
The card waiting for your name: placeholders for your logo, the room as it is today, the room finished in your style and your number.